Are You California? Really?

[queerbychoice]

What's the deal with the latest Ford advertising campaign? "Ford: I am California"? What the heck is that supposed to mean? In other states, do they change it to say, "Ford: I am South Dakota"? How ridiculously unimpressive would that be?

Also, in the middle of the commercial, they list a bunch of adjectives that supposedly apply to Ford, and one of them is: "I am free—"

(wow, hey, I've never wanted a Ford before, but I think I could get into this!)

"—of boundaries . . ."

Drat.