queerbychoice (
queerbychoice) wrote2004-02-20 05:08 am
I Wish This Were an Onion Article, But It Isn't
"We don't want to buckle under to these union people in the First World," says the founder and editor-in-chief of Adbusters, explaining why Adbusters is suddenly taking up manufacturing athletic shoes and is locating their athletic shoe factories in China just like Nike's.

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Thanks for bringing that to my attention. I hadn't been visiting the Adbusters site as much lately, as it feels like the group has made some change I'm not quite comfortable with.
You know what will happen though... lots of people will be going out and buying those shoes and think that they are supporting some good cause. This is why I think that self-critique for leftists/progressives should never stop. When some big name leftist icon pulls stupid shit, people should call them on it instead of rushing to their defense.
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"Yes, I think they do," Lasn replies. "We're selling real, authentic empowerment. If you wear the blackSpot sneaker, you're helping to demolish a big, bad corporation that has done dirty deeds in the Third World.
"I'm all in favour of just having one pair of shoes," adds Lasn. "People who own 10 pairs of shoes are people who have already been mind-fucked… and have bought into the corporate philosophy and are getting their self-esteem from buying things."
So who, then, is the target market?
"We haven't really thought very much about that."
blackSpot, just do it!
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They did, however, have Buy Nothing Day t-shirts you could buy a long time ago.
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-ink
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I've thought something was fishy with Adbusters for quite some time, and the cynic in me really wants this to be a true story just so I can laugh in my progressive leftist friends' faces for blindly signing up for a cause. But then the rest of me gets a little depressed at seeing how easily a pillar of anti-consumerism can be toppled...
Weak.
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-ink
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hmmm... I'm confused...
thanks... I'm going to post this in my journal too.
yoink!
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Also from the article:
What about producing the shoes in the developing world? Lasn tells me that he wants the blackSpot manfactured overseas so that he can promote worker's rights worldwide and because he thinks people in other countries need jobs just as much as we do here.
It's been pointed out elsewhere that Lasn's line about helping workers in poor countries who are "yearning to work" is exactly what Nike president Knight has been preaching for years. But Lasn assures me that Adbusters is "going to go there and find the very best factory."
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In this case, with Adbusters, from what I understand, they will be employing the same strategy as No Sweat! Apparel (http://www.nosweatapparel.com) in that they will be using union or "worker friendly" factories... thus they are in the same country as Nike, but not the same factories. Within the article, the Adbusters representative does state that he feels China needs the jobs more than the US. I can see this being true. I think we have to hold off on judgement until we know all the details, especially what KIND of factory they will be contracting.
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We really have to know what KIND of factory they plan to outsource their products from. If they can get the people who would normally by Nike to buy Adbusters, I think that is a step in the right direction, especially if they are hiring union Chinese workers.
I, on the other hand, will buy the shoes from No Sweat! (http://www.nosweatapparel.com) or before that, buy used ones.
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My kind of gal.
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Read this article: http://www.collisiondetection.net/mt/archives/000493.html
It mentions that they want to use unionized factories in S.Korea.
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"We don't want to buckle under to these union people in the First World," he says.
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From the same head of Adbusters:
I traveled around the poorest countries of the world for three years when I was young, and I know that some of these factories aren’t sweatshops, and some of them are the best factories in those countries. I know that we can find a factory that we can be absolutely proud of in Indonesia or in China or god knows wherever we decide to go. I don’t like the idea that every factory in China is dubbed a sweatshop. That’s not right. This is a big mistake the activist community has made. It’s more driven by the trade union people than it is by the activists. The activists are making a big mistake.
http://www.collisiondetection.net/mt/archives/000493.html
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Second of all, I worked for a union, they WERE ridiculous. I am not saying that all are... but I don't see anything wrong with them paying less (compared to US prices but more compared to Chinese prices) for labour. If the workers are well supported, I don't see it as wrong. If it costs more here for whatever reason (not treatment of workers but min. wage), then outsourcing is a viable solution. I don't see it as wrong that Nike moved production to other countries, what I think is wrong is what they pay them and how they treat them in the factories that Nike contracts with.
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We can't say directly that that one statement means he wants to exploit the workers there more than here. We have to compare the factories themselves. His comment about unions should be explained by him and perhaps is in the full transcript... dunno.
I just think we are jumping to conclusions about Adbusters as a whole, something that will leave lasting impressions, without making sure we understand what he means by that ONE sentence.
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I'm not necessarily opposed to having factories in developing countries, mainly because I don't consider that to be the main reason that those countries have low costs of living in the first place- much like the fact that the rich employ full-time assistants to do things for them is not really the reason behind the growing gap between the lower and upper classes.
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But just the concept of the anti-brand being a brand itself just seems ludicrous, seeing as it is bestowing non-conformity with an "official" symbol as well.
I'm hoping that only half of Mr. Lasn's intentions are f-ed up.
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Wow! That's an excellent point. Felt the same way as well, especially when you realize that much of their rhetoric (as detailed in Culture Jam) revolves around coopting back what has been previously coopted, so it's no surprise that they're merely doing a corporate detournement. *snicker*
Besides, they've never been about SMASHING the status quo, just rearranging and recontextualizing.
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I don't support it only because I don't support needless consumption, and that is what all of their products are, needless. But if they happen to tap a market that supports needless consumption, go them. I think that the shoe will be more ethical than 98% of them.