Are You California? Really?

[queerbychoice]

What's the deal with the latest Ford advertising campaign? "Ford: I am California"? What the heck is that supposed to mean? In other states, do they change it to say, "Ford: I am South Dakota"? How ridiculously unimpressive would that be?

Also, in the middle of the commercial, they list a bunch of adjectives that supposedly apply to Ford, and one of them is: "I am free—"

(wow, hey, I've never wanted a Ford before, but I think I could get into this!)

"—of boundaries . . ."

Drat.

Comments

[reddawn.livejournal.com]

why would being south dakota be any less impressive than being california, eh?

[queerbychoice.livejournal.com]

ah, you're into anti-south-dakota-phobia activism!

i don't really know, never having been to south dakota. but i do know that people seem to *associate* california with positive images of sunshine and relaxation (not necessarily true of the real california, as we real californians are all too aware) which it makes sense for ford to want to associate itself with . . . whereas i for one don't find that the words "south dakota" conjure up any kind of advertising image at all. i've never heard any elaborate mythology about what south dakotans are supposed to symbolize.

The Lone Star State

[peardreamer.livejournal.com]

Here in Texas, the Ford jingle goes like this: "Ford is the best in Texas." It's sung to some kind of country music/rock tune, and it gets me right here **points to heart** every time. I guess some advertising slogans are very regionalized. There's something about most Texans and superlatives.

"...Ford and Texas go hand in hand/
If you wanna (something, something, something that rhymes with "hand')/
Ford is the best in Texas."
Yee-haw, baby.
Yee-haw.
-Niki

Re: The Lone Star State

[queerbychoice.livejournal.com]

Hmm, well, if Ford is California and Ford is the best in Texas, then that means California is the best thing in Texas. And I didn't even know California was in Texas.

Those Ford people must have seriously flunked their geography classes.

Re: The Lone Star State

[embryomystic.livejournal.com]

I saw an episode of Sliders where they end up in a parallel world where Texas is still a country, and it expanded into (read: "conquered") California (where Sliders takes place). So it's POSSIBLE, but not on THIS Earth.

[richardevanslee.livejournal.com]

I remember some years ago one of the car companies released cars that were somehow customized by state. The one for NC was Tarheel (UNC-Chapel Hill) Blue.

I think the Ford commercials with the Ford heir talking about when grandaddy went camping with whoever was president and how he'd never stay in a hotel room that didn't have a window he could open about as tasteless as it gets.

What a sweet, lovable billionaire we're suppoed to think I guess.